When 18% of PR practitioners say they don’t spend any time with their CEO?
Wednesday, 13 June 2012
Tuesday, 12 June 2012
Catch-up acquisition keeps going
U.K. digital agency Lakestar Media, goes to McCann. Showing that McCann can't even train people to do SEO http://bit.ly/KqzprE
Shout marketing has a competitor
Facebook’s new Sponsored Stories boosted performance showing ads with a social context do work. http://bit.ly/KqyFm9
Wednesday, 6 June 2012
Tools for managing brands and participating in conversations
They will get better with company specific semantic based add-ons http://on.wsj.com/KfXxX2
What is a PR degree worth?
In general, the value of a university education is falling at a time when costs are rising, creating a student debt bubble "which is analogous to the housing bubble". http://bit.ly/L2YSU9
Dear PR industry - you have lost control
80% of interactions with content take place on sites other than the content owner’s website. http://bit.ly/M7aPqg
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