ITs in Digital PR
Sunday, 14 October 2012
Wednesday, 22 August 2012
More Twitter Olympic stats
In the weeks leading up to the London games there were more Olympics-themed tweets posted in a single day than during the entire duration of the Beijing games. http://bit.ly/MMTcBo
Wednesday, 13 June 2012
Is this muck spreading or PR
When 18% of PR practitioners say they don’t spend any time with their CEO?
Tuesday, 12 June 2012
Catch-up acquisition keeps going
U.K. digital agency Lakestar Media, goes to McCann. Showing that McCann can't even train people to do SEO http://bit.ly/KqzprE
Shout marketing has a competitor
Facebook’s new Sponsored Stories boosted performance showing ads with a social context do work. http://bit.ly/KqyFm9
Wednesday, 6 June 2012
Tools for managing brands and participating in conversations
They will get better with company specific semantic based add-ons http://on.wsj.com/KfXxX2
What is a PR degree worth?
In general, the value of a university education is falling at a time when costs are rising, creating a student debt bubble "which is analogous to the housing bubble". http://bit.ly/L2YSU9
Dear PR industry - you have lost control
80% of interactions with content take place on sites other than the content owner’s website. http://bit.ly/M7aPqg
Wednesday, 30 May 2012
QR for PR
Companies and brands ranging from Coca-Cola to Samsung have been building QR code marketing campaigns http://bit.ly/LIPWFb
Negotiation amongst multiple parties is a pervasive aspect of social interaction.
As negotiations are increasingly conducted over computer networks, we examine its theoretical foundation, and propose its design and implementation. http://bit.ly/Kxad0n
Developing robust models for favourability analysis
This article presents results on three datasets generated by a media-analysis company, classifying documents in two ways: detecting the presence of favourability, and assessing negative vs. positive favourability. http://bit.ly/L5roUf
PR or Marketing
This article seeks to renegotiate traditional turf wars between the two fields through a review of recent significant marketing books. http://bit.ly/JMS14I
Tuesday, 29 May 2012
Newest Viddyographer took a break from a very busy schedule
Britney Spears is at viddy http://bit.ly/KBD81m
Social Media Strategy Plan includes video
increased visibility for your business, brand or product http://bit.ly/KBBi0r
Companies Integrate CSR Initiatives into Everyday Business
"For companies to take CSR seriously, it has to be integrated into the DNA of the enterprise. http://bit.ly/KBALvG
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