Wednesday, 22 August 2012

More Twitter Olympic stats

In the weeks leading up to the London games there were more Olympics-themed tweets posted in a single day than during the entire duration of the Beijing games. http://bit.ly/MMTcBo

Wednesday, 13 June 2012

Is this muck spreading or PR

When 18% of PR practitioners say  they don’t spend any time with their CEO?

Tuesday, 12 June 2012

Catch-up acquisition keeps going

U.K. digital agency Lakestar Media, goes to McCann. Showing that McCann can't even train people to do SEO  http://bit.ly/KqzprE

Shout marketing has a competitor

 Facebook’s new Sponsored Stories boosted performance showing ads with a social context do work. http://bit.ly/KqyFm9

Wednesday, 6 June 2012

Tools for managing brands and participating in conversations

They will get better with company specific semantic based add-ons http://on.wsj.com/KfXxX2

What is a PR degree worth?

In general, the value of a university education is falling at a time when costs are rising, creating a student debt bubble "which is analogous to the housing bubble". http://bit.ly/L2YSU9

Dear PR industry - you have lost control

80% of interactions with content take place on sites other than the content owner’s website. http://bit.ly/M7aPqg

Wednesday, 30 May 2012

QR for PR

Companies and brands ranging from Coca-Cola to Samsung have been building QR code marketing campaigns http://bit.ly/LIPWFb

Negotiation amongst multiple parties is a pervasive aspect of social interaction.

As negotiations are increasingly conducted over computer networks, we examine its theoretical foundation, and propose its design and implementation. http://bit.ly/Kxad0n

Developing robust models for favourability analysis

This article presents results on three datasets generated by a media-analysis company, classifying documents in two ways: detecting the presence of favourability, and assessing negative vs. positive favourability. http://bit.ly/L5roUf

PR or Marketing

This article seeks to renegotiate traditional turf wars between the two fields through a review of recent significant marketing books. http://bit.ly/JMS14I