Monday, 10 March 2014

Many devices used in digital activity

Switching between multiple devices is now standard behaviour in the UK and US, as a new survey shows how they have become an integral part of consumers' everyday activities.

Wednesday, 22 August 2012

More Twitter Olympic stats

In the weeks leading up to the London games there were more Olympics-themed tweets posted in a single day than during the entire duration of the Beijing games. http://bit.ly/MMTcBo

Wednesday, 13 June 2012

Tuesday, 12 June 2012

Catch-up acquisition keeps going

U.K. digital agency Lakestar Media, goes to McCann. Showing that McCann can't even train people to do SEO  http://bit.ly/KqzprE

Shout marketing has a competitor

 Facebook’s new Sponsored Stories boosted performance showing ads with a social context do work. http://bit.ly/KqyFm9

Wednesday, 6 June 2012

Tools for managing brands and participating in conversations

They will get better with company specific semantic based add-ons http://on.wsj.com/KfXxX2

What is a PR degree worth?

In general, the value of a university education is falling at a time when costs are rising, creating a student debt bubble "which is analogous to the housing bubble". http://bit.ly/L2YSU9

Dear PR industry - you have lost control

80% of interactions with content take place on sites other than the content owner’s website. http://bit.ly/M7aPqg

Wednesday, 30 May 2012

QR for PR

Companies and brands ranging from Coca-Cola to Samsung have been building QR code marketing campaigns http://bit.ly/LIPWFb

Negotiation amongst multiple parties is a pervasive aspect of social interaction.

As negotiations are increasingly conducted over computer networks, we examine its theoretical foundation, and propose its design and implementation. http://bit.ly/Kxad0n

Developing robust models for favourability analysis

This article presents results on three datasets generated by a media-analysis company, classifying documents in two ways: detecting the presence of favourability, and assessing negative vs. positive favourability. http://bit.ly/L5roUf

PR or Marketing

This article seeks to renegotiate traditional turf wars between the two fields through a review of recent significant marketing books. http://bit.ly/JMS14I